Shaping Perceptions to Come Brand Refinement View Project Story Stretching Without Breaking Brand Extension Research View Project Story Designing for Distinction Benefit-driven Pipeline Development View Project Story Building a Blended Appeal Global Product Strategy View Project Story Harnessing the Appeal of Goodness Ingredient-driven Pipeline Development View Project Story Appealing at a Fresh Level Communications Messaging Refinement View Project Story Discovering Fresh Meaning Product Benefit Renovation View Project Story Informing the Fit and Finish Qualitative Product Refinement View Project Story Sparking Shopper Engagement Retail-specific Category Reinvention View Project Story Guiding with Laser Precision Segment Deep Dive View Project Story Transforming Abstract to Relevant Technology-based Ideation View Project Story Connecting Capabilities to Consumers Technology-led Idea Optimization View Project Story Magnifying the Essentials Need-based Ideation View Project Story
