Our client wanted to capitalize on the popularity and increasing usage of a specific ingredient — one not yet common in the category. We were tapped to develop a pipeline of new product ideas for our client’s category that retained the appealing functional benefits and attributes of the ingredient.
The Approach
We executed a four-phase approach, beginning with DIAGNOSE, where we analyzed and defined the business opportunity and established the innovation brief and project landscape through our Visioneering tools.
Next, in the DISCOVER phase, we transformed our understanding of the challenge, immersing ourselves in retail excursions, sourcing international stimulus and understanding the consumer relationship with the ingredient.
Our DEVELOP phase included a cross-functional team Ideation, aided with creative and insight-driven stimulus, that inspired over 100 new product and program ideas. Creative professionals participated to lend “outside” perspective and interpretation.
The POTENTIALIZE phase began with us and the client team evaluating and further developing ideas with the strongest potential, and it concluded with iterative consumer optimization sessions.
The Outcome
We provided a robust new consumer-informed and optimized product pipeline, strategically leveraging the key functional benefits and attributes of the ingredient.
